Partnership Marketing

Partnership Marketing

Partnership Marketing is powerful.

For many successful brands, partnership, affinity or stakeholder marketing is at the core of their strategy.

Partnership marketing exists when an organisation leverages the strengths of another organisation that’s pursuing a similar customer base. Through the partnership, both organisations better achieve their goals.

Done well, partnership marketing can very powerful. It can contribute to increased brand awareness, greater product distribution, stronger customer acquisition and access to funding opportunities for sponsorships or charity-based applications. And it can take many forms: from a one-off event like a product launch or a charity bash to a long-running advertising and PR campaign.

Whichever way you want to work it, we’ll work with you. We’ll help you to identify and establish important collaborations – and then stay by your side to ensure that your business objectives remain front and centre, and that the marketing program meets your goals.